Roy C. Jones

Segmentation: Use it or Lose it

"A donor segment is a group of donors or prospects who require similar fundraising communications according to the information that categorizes them... Our charity uses segmentation for reporting results." I recently asked a fundraising professional if his charity used donor segmentation to raise money.  He responded that his charity used segmentation...

The New Normal for Year End Giving…

December has changed for most non-profits, we have just experienced the biggest decline for a December in more than a decade. Volatile stock markets at year end; combined with expensive, divisive political campaigns and new tax implications from one year to the next are forcing most non-profits to rethink the...

Do you have an annual plan for measuring CHANNEL INTEGRATION?

Direct marketing today messages focus on the donors’ data, giving history and areas of interest to tailor communications to each individual or groups of groups who share particular interests. Annual planning for channel integration creates communications to actionable segments designed to predict and produce specific results. These results are based...

The Shinny New Thing in Fundraising… INTEGRATION

Integration is the shinny new thing in fundraising. Integration builds upon the advertising technology pioneered in the 70’s and 80’s we called direct response marketing (DRM). Direct advertising is based upon creating a process to communicate directly with the customer (or donor) and, most importantly, capturing the customer’s contact information...

Development Is a TEAM SPORT!

It has been a unique week.  Meeting with development professionals is always filled with surprises, but I have to tell you I was floored with the number of development pros trying to do it on their own. I met not one,  not two, but three development directors who were one person...

Show Your Donors Some Love – Use Feb. 12 to Say Thank You

Now is the time to let your supporters know how much you appreciate them. February 12 has been named nationwide on social media as Donor Love Day (#donorlove on Twitter).