Roy C. Jones

Conversational Fundraising with Kent Stroman

Rainmaker Fundraising Podcast
Rainmaker Fundraising Podcast
Conversational Fundraising with Kent Stroman

We kicked off 2021 with an awesome conversation with Kent Stroman, Principal and Founder of the Institute for Conversational Fundraising, and author of Asking About Asking

We covered a ton of ground in our conversation, focused primarily on how frontline fundraisers can improve their individual relationship engagement and raise more money for their causes. Here are some of the key points from our conversation:

  1. Donors don’t like to be “pitched”, and why authentic conversations deliver better fundraising outcomes.
  2. How frontline fundraisers — those who have done this work for decades, and those who are brand new in their role — can overcome the anxiety and fear of asking.
  3. The impact that a fundraiser’s mindset has on her ability to cultivate meaningful relationships and secure significant gifts.
  4. How asking the right questions at the right time can help you unlock transformational generosity in your donors.
  5. The importance of leveraging peer relationships to accelerate major donor relationships.
  6. The value of listening well, and how it can help you close more gifts in 2021.

Wishing you all a successful 2021 — and hoping The Rainmaker Fundraising Podcast continues to add value to your life and work in the new year!


If you want to lead your organization more effectively and help your team avoid costly mistakes that drain your organization of time, talent, and revenue, check out my Amazon #1 best-seller, 101 Biggest Mistakes Nonprofits Make And how You Can Avoid Them

Transform your fundraising with Rainmaking: The Fundraiser’s Guide to Landing Big Gifts, the best-selling resource that has been used by more than 2,500 major gift leaders, chief development officers, and executive directors to raise over $150 million in the last decade. 

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