Roy C. Jones

Leading a Major Gift Team, with Jennifer Diaz at The Salvation Army

Jennifer Diaz is Director of Major Gifts with The Salvation Army. She works out of the Philadelphia area, where she leads a team of five major gift fundraisers, and carries her own portfolio of top-level donor relationships.

I first met Jennifer about five years ago when I was helping to lead a major fundraising change initiative for The Salvation Army’s Eastern Territory. I quickly connected with Jennifer because she’s a highly skilled, successful, no-nonsense relationship fundraiser. 

We sat down just before Thanksgiving to talk about her experience raising major gifts in the Philadelphia area, leading a team of fundraisers during the COVID crisis, and bridging the divide between being an individual contributor and a department leader.

You’ll hear us cover topics like: 

  • 2020 Major Donor Trends 
  • The growing trend of donors shifting their giving into DAF’s, and what that means for your charity
  • What you can do to more effectively manage a remote team of fundraisers 
  • What it takes to engage donors during a pandemic, & how those donors are supporting the organizations they love

If you’re in the business of engaging major donors and/or leading fundraising teams, you’ll enjoy this conversation. 

Special Thanks to New Story for sponsoring this podcast episode. They are on the forefront of developing solutions to end the global homelessness crisis. And they’re looking for innovative fundraisers and leaders to join their team. If you’re interested in joining a team that is making a tangible impact on the lives of people in need across the globe, you should connect with New Story today. 

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