Shriner’s Children’s has developed a fully integrated fundraising program by creating unique donor journey’s based upon giving level and giving capacity. They call their process omni-channel communications. Today they pull back the curtain to show small to mid-size nonprofits how to use they’re innovative techniques to increase giving through building philanthropic intent.
direct mail
Get Fundraising Fit! TV and Radio Fundraising (DRTV)
Shriners Children’s has used a DRTV strategy to build a mega charity to help children with health care. Today they pull back the curtain to show small to mid-size nonprofits how to use regional TV and Radio to acquire new donors. Adding DRTV, radio and radiothons is no longer out of reach for nonprofits. The explosive growth of streaming both TV and radio program has made now acquisition affordable for nonprofits who thought it was out of reach.
Revitalizing Board Governance for Strategic Growth
Hear from Former Executive Director of the Jacksonville Rescue Mission, Penny Kievet, as she shares insights on board governance and staffing responsibilities in this episode of the FitFundraising Podcast.
Get Fundraising Fit! It’s all about the offer
Roy Jones is back with special guest Janet Copland to dive deeper into the science of getting donor results. This episode will outline the strategy for direct mail campaigns and how to integrate digital media.
“New, New” Donors Drive Growth and Revenue
The “New-New” donor is the person who gives in multiple channels to their favorite charities. They give higher average gifts and more frequently.
The Shinny New Thing in Fundraising… INTEGRATION
Integration is the shinny new thing in fundraising. Integration builds upon the advertising technology pioneered in the 70’s and 80’s we called direct response marketing (DRM). Direct advertising is based upon creating a process to communicate directly with the...
New Year Gurus Wrong Again… DM Will NOT Die in 2014
Make no mistake about it, direct mail is changing. There are fewer donors using the preprinted DM reply devices and reply envelopes. America’s top non-profits are now reporting that between one-quarter and one-third of all direct mail responders use the charity’s web site as their response device. No other channel drives more gifts to your website than Direct Mail!
Are You Ready for the Golden Week? 8 Steps To Safeguard Your Year-end Fundraising
The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.
How 100 Cups of Coffee Could Save Your Charity
…a remarkable difference in income occurs by meeting with your financial partners… I personally met with 117 families over the last 12 months. Thanked them for their support. Listend to why they give and then tailored and “ask” based upon their desires, not mine.
Your Fundraising Program Should Begin AT THE END
The first question every development professional must ask is how many donors who gave last year have not given this year? In other words, how many supporters have lapsed?