direct response

Get Fundraising Fit! Are You Ready to Grow Your Nonprofit the Shriner’s Way?

Get Fundraising Fit! TV and Radio Fundraising (DRTV)

Shriners Children’s has used a DRTV strategy to build a mega charity to help children with health care. Today they pull back the curtain to show small to mid-size nonprofits how to use regional TV and Radio to acquire new donors. Adding DRTV, radio and radiothons is no longer out of reach for nonprofits. The explosive growth of streaming both TV and radio program has made now acquisition affordable for nonprofits who thought it was out of reach.

New Year Gurus Wrong Again… DM Will NOT Die in 2014

Make no mistake about it, direct mail is changing. There are fewer donors using the preprinted DM reply devices and reply envelopes. America’s top non-profits are now reporting that between one-quarter and one-third of all direct mail responders use the charity’s web site as their response device. No other channel drives more gifts to your website than Direct Mail!

The 4th Quarter Blitz

Yes, it’s that time again. The 4th quarter has arrived and what play are your going to call? By any metric or system of measurement in fund development the last quarter of the year is the most important and the last week of the 4th quarter is by far the most profitable week for any not-for-profit organization. I often refer to this week as “golden week”.

The Challenge…. 168 letters a year

Remember, the charity that gets the donation each day is the one that is “top of mail box”. Which letter each day will get the donors attention… and touch their heart? To quote a famous civil war general, “He who get’s there the firstest with the mostest wins…”

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Reach Us

Need help with your fundraising strategy? Contact FIT Fundraising today to schedule a consultation with our expert team.

(434) 381-3185

rjones@fitfundraising.com

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