Beware of the major gift guru who says he has the secret black book with the list of his major donor friends who will fund your charity.
Roy Jones
Does Your “Ice Bucket” Leak?
Today, social media is producing primarily “One-And-done” new donors. While this kind of funding helps, it is very risky to build a future on.
A Few Reasons Why Small Charities Stay Small….
Bottom line, there is a cost to acquire a new donor and, as importantly every new donor has lifetime donor value to the charity. Charities must be willing to invest in growth.
The 5 Biggest Tips for Boosting Donations
Every January I encourage charities to spend more time on practical, actionable events rather than writing beautiful superfluous words about their organization and cause.
The GOP Take Over Lessons for Nonprofits and Charities!
If you cannot change the people you are around… change the people you are around. Sure, it sounds easy, but it is the toughest part of integrating new technology. Some people just will not be able to change or grow.
Up The Creek Without a “strategy”?
Does your charity have a FUNDRAISING STRATEGY? I am often surprised talking to nonprofits at how many fundraisers are just begging without any real plan. One thing is for certain, I didn’t get into this business just to be a beggar. Your charity needs a fundraising...
RFM Plus… The HOT New Way To Create MORE GIFTS!
Overlaying RFM with events at the charity is key. If you had a choice to mail an appeal to a donor who gave six months ago versus a donor who gave a year ago, but who had just volunteered, went on your website and just attended the fundraising banquet. Who would you pick?
The Shinny New Thing in Fundraising… INTEGRATION
Integration is the shinny new thing in fundraising. Integration builds upon the advertising technology pioneered in the 70’s and 80’s we called direct response marketing (DRM). Direct advertising is based upon creating a process to communicate directly with the...
Fundraising Begins with “Your Preacher and Six Pallbearers”…
It begins with the data. I'm often approached by nonprofit leaders with the same question. Leaders of both large and small nonprofit organizations have asked me the same question over and over. The are all looking for a short cut to building their fundraising...
Development Is a TEAM SPORT!
It has been a unique week. Meeting with development professionals is always filled with surprises, but I have to tell you I was floored with the number of development pros trying to do it on their own. I met not one, not two, but three development directors who were...