Roy Jones

What Do Major Donors Really Want?

“I don’t give money away. I make investments. Before providing support to anyone I measure impact, I want to see how many lives my investment will touch. I will often compare the impact of the amount I am ask for with what kind of impact I am having somewhere else.”

The Ask… Is it your “spot on the wall”?

Of the 2.1 million charities doing business in the United States, most enter the new year without an ask strategy. We don’t take the time to develop our 7-figure, 6-figure and 5-figure asks. We don’t have a case for support. We don’t even have a needs list. We get sloppy with our research and do not determine our supporters “donative intent” and giving capacity.

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Reach Us

Need help with your fundraising strategy? Contact FIT Fundraising today to schedule a consultation with our expert team.

(434) 381-3185

rjones@fitfundraising.com

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