Shriner’s Children’s has developed a fully integrated fundraising program by creating unique donor journey’s based upon giving level and giving capacity. They call their process omni-channel communications. Today they pull back the curtain to show small to mid-size nonprofits how to use they’re innovative techniques to increase giving through building philanthropic intent.
development
Get Fundraising Fit! TV and Radio Fundraising (DRTV)
Shriners Children’s has used a DRTV strategy to build a mega charity to help children with health care. Today they pull back the curtain to show small to mid-size nonprofits how to use regional TV and Radio to acquire new donors. Adding DRTV, radio and radiothons is no longer out of reach for nonprofits. The explosive growth of streaming both TV and radio program has made now acquisition affordable for nonprofits who thought it was out of reach.
What Not to Do: Fundraising in a Tough Economy
Make no mistake about it, 2024 is going to be a tough year for nonprofits. Inflation continues to soar, and the stock market is going to remain flat at best. Donors with capacity will give, but it is going to be very intentional.
Get Fundraising Fit! How to Use Direct Response to generate Big Gifts and Lots of Them!
The Nightbirde Foundation tells how they launched a nonprofit that has more than one million followers and raised millions of dollars in just 18 months to provide hope and healing to women going through the cancer journey. You will find out how to use email and direct mail to generate support and specifically identify funders with capacity to make 5-figure and 6-figure gifts.
Get Fundraising Fit! How to Start Your Own Nonprofit
The Nightbirde Foundation tells how they launched a nonprofit that has more than one million followers and raised millions of dollars in just 18 months to provide hope and healing to women going through the cancer journey. You will find out what to do to start your foundation and obstacles you should avoid.
Get Fundraising Fit! Kick Starting Your Capital Campaign
Roy Jones talks with Dr. Candace Gregory about how to get a capital campaign started. You’ll learn quick start tips for setting goals, building your gift table and developing a winning script for landing capital campaign leadership gifts.
5 Rules for Hiring The Right Fundraiser
Every day your organization goes without an unfilled fulltime fund development position you are losing money.
Six Fundraising Steps for Planning Your New Year
Remember, donors do not give to case statements… they give to people. More specifically, they give to people who are listening to them and are able to identify needs that touch the donor’s heart
Do You Have A Heart For DONORS?
I sat with another precious family today. I’ve met with more than 100 supporters over the last 12 months. I asked them if they knew how many consecutive years they'd been giving. They shook their heads no. I told them "27 years... thank you. You are so special to us!"...
Can a Capital Campaign Hurt Your Non-profit?
Most nonprofits, like Sweet Briar, do not consider the fact that capital campaigns can hurt your annual fund and general operating budget, especially if annual fund donors are being targeted for a large percentage of the capital gifts. With nearly $200 million raised in Sweet Briar’s case, they learned the hard way that capital campaign donors will rarely give “twice” or release “restrictions” to pay for overhead and operations.