Yes, it’s that time again. The 4th quarter has arrived and what play are your going to call? By any metric or system of measurement in fund development the last quarter of the year is the most important and the last week of the 4th quarter is by far the most profitable week for any not-for-profit organization. I often refer to this week as “golden week”.
sustainer
Are You Signing Up Your “90 Day Wonders” as Monthly Giving Sponsors?
90 Day Wonders. The best way to get monthly donors to “sign up” for a monthly pre-authorized gift is to track monthly giving from your regular donor program. Run a report monthly and identify those donors who have given 3 months in a row. Call them immediately after the third gift to thank them and ask them to join your monthly giving club.
The 4th Quarter Check List – Have your “monthly donors” been sent the best appeal of 2011?
It doesn’t matter whether you call it a pledge program, recurring gift program, monthly giving program, sustainer program or preauthorized gift program it is the same technique and, as you know, they all add up to a huge additional revenue stream for every organization or charity.
Do you have a “PREAUTHORIZED GIFT” program? Why Not?
It doesn’t matter whether you call it a pledge program, recurring gift program, monthly giving program, sustainer program or preauthorized gift program it is the same technique and they all add up to a huge additional revenue stream for your organization or charity....