Fundraising for nonprofits is highly seasonal, characterized by a dip during the summer months and a surge at the end of the calendar year
year end giving
Finishing Strong: Year-End Strategies for Nonprofit Fundraisers
As the calendar winds down, nonprofits enter a critical period for fundraising. With only 20 days left in the year, now is the time for organizations to ramp up their efforts. Year-end giving is a golden opportunity to connect with donors and close out the year with a strong financial finish.
The New Normal for Year End Giving…
December has changed for most non-profits, we have just experienced the biggest decline for a December in more than a decade. Volatile stock markets at year end; combined with expensive, divisive political campaigns and new tax implications from one year to the next are forcing most non-profits to rethink the giving calendar. Is this the new normal?
The Most Wonderful Time of Year
Holiday Times are Critical to Development I know many fundraising professionals in the development industry that literally take the last six to eight weeks of the year off. They move into autopilot mode. They get off the road and nestle snug in the offices (and beds),...
Year End Fundraising Begins NOW…
One half of all donations received by charity in America occur in the 4th quarter (now the real stats… ) and one half of those gifts are received in the month of December and one half of those gifts occur the last week of December and one half of those gifts happen the last day of December and one half of those gifts happen between 3 and 9 pm on the 31st of December.
Holiday Cookies and Your Website Donations
It's that time of year around my home... It starts with pumpkin latte's, morphs to pumpkin bread, rolls over to chocolate oatmeal "no bakes" (they are my favorite) and by the time Thanksgiving arrives we are in full Christmas cookie workshop mode. My dear wife, her...
Don’t Let “Buddy The Elf” Fix Your Website in December
Successful marketing, even with websites, is about minimizing risk to increase opportunity. Remember, if you are like most charities, half of your annual income is at risk. So even if Buddy The Elf has a great idea to make your website more Christmassy… put Buddy in the mail room and keep him away from the computer screen.
What I am Thankful for… a year of thanks and giving at THANKSGIVING
I have sat down this year, face to face and personally interviewed 117 major donors. People with hearts that are so unique. People whose careers and businesses are not about amassing wealth. People who believe their purpose for living is giving. They have dedicated homes, careers and businesses to alleviate suffering, helping the homeless, feeding the hungry and providing clean, cool water to those who thirst.
Are You Ready for the Golden Week? 8 Steps To Safeguard Your Year-end Fundraising
The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.
Are you preparing your Christmas “check list” in August?
In the month of December, one thing is for sure… if your donor knows that “you a making a list and checking it twice and that you’ll find out soon who’s naughty or nice” they are going to make sure that there is a gift under the tree at your charitable organization. Merry Christmas!
